How does Via find warm paths to any account?

Most tools start with your network and work outward - they show you everyone you know and then make you figure out whether any of those people can actually get you to your target. That forward approach creates noise: endless weak mutuals, irrelevant overlaps, and dead-end second-degree connections.

Via reverses the process. We start with your target - the person or company you want to reach - and work backwards to identify the strongest, highest-trust paths into that account.

Instead of guessing who “might” be able to help, Via surfaces the few people who are actually connected to your target with the context that proves why the path will land.

Why this matters

Working backwards from the target ensures you don’t waste time on intros that go nowhere or ask the wrong person for help.

Reps get to the right relationship immediately, avoid dead ends, and never miss the warm path that would have unlocked the deal faster.

How Via does it

Via evaluates warm paths by mapping the real professional context around the target and identifying where your extended network intersects with it in meaningful ways. Instead of tallying every loose mutual connection, Via focuses on the relationships most likely to translate into a credible intro.

Here’s what goes into that process:

The target’s professional history
People they’ve actually worked with
Adjacent influence networks
Your extended network’s overlap
Context signals

The result: you see the handful of people who can actually open the door, with clear context for why they’re the right path into the account.

Explore AI Summary