See the warm paths your competitors can't.
Via is an always-on agent that works your team's network for you. Name any B2B buyer and it shows who already trusts you enough to make the intro, then surfaces new paths the moment they open.
7-day free trial. No credit card or data sync to get started.
average cold email reply rate, and falling
Martal Group 2026
higher response rate, warm versus cold
B2B Drum 2025
of revenue leaders want AI to find the right connector
Via AI Survey 2026
Via works your team's network
so you don't have to.
Other tools make you connect every data source before they do anything useful. Via works the other way: it starts from the network your team already has, finds the way into any account, and brings new paths to you as they open. Add your own data when you're ready, and it only gets sharper.
Your network, ready out of the box
Via comes preloaded with the relationships hiding in public professional history: shared employers, alma maters, overlapping tenures. You see second-degree connections none of you knew you had on day one, without connecting a thing. Add email, calendar, or CRM with your permission, and the paths only get stronger.
Via finds the way in
Name any target and Via works backwards to the shortest credible path: a teammate, an advisor, a customer, a board member. You don't get a score between 0 and 100. You get the real reason two people know each other, so you can judge the ask yourself.
Via watches for new openings
Via monitors the accounts you care about and surfaces fresh warm paths the moment they appear. It flags the warm ones right in your CRM, so your team works them first instead of cold-emailing them by mistake. You don't go hunting. Via brings them to you.
Start with your job.
Same warm paths underneath. What changes is what you do with them.
You own the number
See the target list by who your team can actually reach.
Read more → GTM engineerYou build the system
Score accounts by warm-path strength, with the connector attached.
Read more → AE, SDR or BDRYou carry the quota
Check every name against relationships your company already has.
Read more → AgencyYou're building outbound for someone else
Turn a client's relationships into the first deliverable.
Read more → FounderYou have an orbit, not a team
Investors, advisors and customers, read for who opens each account.
Read more →Meet Via where you already work.
The web app
Name a target, see ranked paths and the reason each one works. Where most of the day happens.
The MCP server
Ask "who is my warmest path into this company?" inside Claude or ChatGPT and get an answer from your real network.
The API
Warm paths with the evidence behind each hop, returned straight into your own product or workflow.
Your team already holds the relationships. Via shows you which ones open doors.
It's a trust problem.
Salespeople from new vendors start in the lowest trust tier with B2B buyers. Industry peers are trusted by 72%, according to Forrester. You don't close that gap with better copy. You close it with a warm introduction.
Your warmest doors already exist: your customers, your advisors, your investors. Sales Navigator was never built to see them. Via finds those paths for you.
Why access has replaced message quality as the real GTM differentiator →
The difference is the ask. "Let me know if anyone comes to mind" gets silence. "Introduce me to Jen at Ramp" gets forwarded. Via hands you the name. 91% of buyers would give a referral; only 11% of reps are asked.
What Via sees that LinkedIn can't.
Sales Navigator shows LinkedIn connections, and TeamLink on Advanced adds your colleagues' LinkedIn connections. But the path into an account often runs through a customer, advisor or investor who isn't a LinkedIn connection, so the best way in stays invisible. Via makes every account's warm paths visible to the whole team, then keeps watching so new ones find you. Your reps were never slow. They were blind.
Start from the target, not a filter
Name the account you want and Via works backwards to whoever can open it. There is no filter stack to build first.
The reason, not a score
You get why two people actually know each other, so you can judge the ask yourself instead of trusting a number.
Customers and advisors count
The highest-trust doors are rarely colleagues. Via reads champions, investors and board members as first-class paths.
It tells you when a door opens
A champion changes jobs, an advisor joins a board. The new path finds you instead of you going back to search.
| Capability | Via | LinkedIn Sales Nav |
|---|---|---|
| See your own 1st-degree connections | ✓Yes | ✓Yes |
| See your team's connections | ✓Full team network | ~LinkedIn connections, through TeamLink on Advanced plans |
| Data sources for relationship mapping | ✓Email, calendar, CRM + more | ~LinkedIn's professional network |
| Surface second-degree warm paths | ✓Core feature | - LinkedIn connections only |
| Show why two people connect | ✓Evidence, not a 0-100 score | ~Suggests warm paths through Relationship Explorer |
| Proactive alerts when new paths appear | ✓New paths from job changes, network shifts | ~Lead and account alerts |
| Search by target, not filters | ✓Conversational, target-first | - Filter-based search |
| See paths through customers and advisors | ✓Core to Via | ~Only where they're LinkedIn connections |
Your network gets stronger every quarter.
Every person your team adds makes everyone else's paths better. The value grows with headcount and tenure. A bought contact list starts decaying the day you buy it. A real relationship graph does the opposite: it compounds.
Good questions.
Straight answers.
What is a warm introduction?
A warm intro is when someone the buyer already trusts puts you in front of them. The meeting is already half-sold before you open your mouth. That's why warm outreach dramatically outperforms cold, not because the pitch is better, but because the access point is.
How does Via find warm paths?
You name the target: a person, a company, or a whole list. Via works backwards from there, finding who in your orbit can get you in: a teammate, an advisor, a customer, a board member. Anyone who's a trusted ask away. You see the path and why it's strong. Then you make the ask.
Will Via auto-send messages or spam my network?
No. Via does not auto-send anything on your behalf; you decide what is sent. Our focus isn't on the outreach so much as giving you the context to ask for the right intro, from the right person, at the right time. A warm intro works because a real person chose to make it, so Via finds the door and you choose to knock. Your relationships stay yours.
Do I have to keep searching, or does Via tell me?
You don't have to keep checking. Name a target any time and Via finds the path. The rest of the time Via runs in the background, watching the accounts you care about and surfacing new warm paths the moment they open: a teammate makes a new connection, a champion changes jobs, an advisor joins a board. The work happens whether or not you're looking.
How is this different from LinkedIn Sales Navigator?
LinkedIn shows you connections, and TeamLink on Sales Navigator Advanced adds your colleagues' LinkedIn connections. Via looks across your company and your extended team (customers, investors and advisors) and anyone those people can reach. Then it hands you the shortest credible path to your buyer and the real reason it works. LinkedIn is a rolodex. Via is a pathfinder.
Why has cold outreach stopped working?
Buyers are drowning in AI-personalized sequences that all sound the same. Cold email reply rates are falling year over year, and better copy, better signals, better timing haven't moved it. Meanwhile, 91% of customers say they'd give a referral, but only 11% of salespeople ask, according to Dale Carnegie research. The problem isn't the message. It's that cold contact has no trust behind it. Warm paths bypass the filter entirely.
Where does the data come from?
Via's data comes from licensed third parties and signals and research we source ourselves. It is built on an independent index of roughly 85 million professionals, assembled from work history and education, so warm paths appear on day one, before you connect anything personal. Your private data is additive: your LinkedIn connections, email, calendar, and CRM sharpen the results when you choose to add them, but Via does not depend on them to work.
If I search through someone's network, will they be notified?
No. They are not notified unless you explicitly choose to ask them for an intro or ask them to share private data. You spend social capital on your terms, one intro at a time.
Do my connectors have to do anything to be included?
No. An advisor, investor, or former colleague is already visible to Via through their public work history, so Via can surface a path through them without them doing anything or creating an account. They are never contacted and nothing is shared until you explicitly choose to ask for an intro.
Do I need to sync a lot of data to get started?
No. Via doesn't ask you to migrate your CRM or upload contact lists before it's useful. You can look up warm paths to a specific target from day one. The more context you bring in over time, the sharper the results get, but you get value before you've done any of that work.
What does Via plug into?
Salesforce, HubSpot, LinkedIn, Slack, Gmail, Google Calendar, Apollo, Notion, and more. You can also reach Via through our MCP server or our API: the MCP server puts Via inside the AI tools your team already uses, and the API sends warm paths straight into your own product or workflow. Either way, the intel shows up where you already work, not in a new tab you have to remember to open. Via is a layer on top of your existing stack, not a replacement for any of it.
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