See the warm paths your competitors can't.
Via is an always-on agent that works your team's network for you. Name any B2B buyer and it shows who already trusts you enough to make the intro, then surfaces new paths the moment they open.
No credit card or data sync to get started.
Via works your network
so you don't have to.
Other tools make you connect every data source before they do anything useful. Via works the other way: it starts from the network your team already has, finds the way into any account, and brings new paths to you as they open. Add your own data when you're ready, and it only gets sharper.
Your network, ready out of the box
Via comes preloaded with the relationships hiding in public professional history: shared employers, alma maters, overlapping tenures. You see second-degree connections none of you knew you had on day one, without connecting a thing. Add email, calendar, or CRM with your permission, and the paths only get stronger.
Via finds the way in
Name any target and Via works backwards to the shortest credible path: a teammate, an advisor, a customer, a board member. You don't get a score between 0 and 100. You get the real reason two people know each other, so you can judge the ask yourself.
Via watches for new openings
Via monitors the accounts you care about and surfaces fresh warm paths the moment they appear. It flags the warm ones right in your CRM, so your team works them first instead of cold-emailing them by mistake. You don't go hunting. Via brings them to you.
It's a trust problem.
Salespeople from new vendors start in the lowest trust tier with B2B buyers. Industry peers are trusted by 72%, according to Forrester. You don't close that gap with better copy. You close it with a warm introduction.
Your warmest doors already exist: your customers, your advisors, your investors. Sales Navigator was never built to see them. Via finds those paths for you.
Why access has replaced message quality as the real GTM differentiator →
The difference is the ask. "Let me know if anyone comes to mind" gets silence. "Introduce me to Jen at Ramp" gets forwarded. Via hands you the name. 91% of buyers would give a referral; only 11% of reps are asked.
What Via does that LinkedIn can't.
In Sales Navigator, every rep sees only their own connections. The path into an account is rarely held by the rep who owns it, so the best way in stays invisible. Via makes every account's warm paths visible to the whole team, then keeps watching so new ones find you. Your reps were never slow. They were blind.
| Capability | Via | LinkedIn Sales Nav |
|---|---|---|
| See your own 1st-degree connections | ✓Yes | ✓Yes |
| See your team's connections | ✓Full team network | - TeamLink only |
| Data sources for relationship mapping | ✓Email, calendar, CRM + more | - LinkedIn based |
| Surface second-degree warm paths | ✓Core feature | - LinkedIn connections only |
| Show why two people connect | ✓Evidence, not a 0-100 score | - Not available |
| Proactive alerts when new paths appear | ✓New paths from job changes, network shifts | - Lead activity only |
| Search by target, not filters | ✓Conversational, target-first | - Filter-based search |
| See paths through customers and advisors | ✓Core to Via | - Not in its graph |
| Flag warm accounts in your workflow | ✓In your CRM | - Not available |
Your network gets stronger every quarter.
Every person your team adds makes everyone else's paths better. The value grows with headcount and tenure. A bought contact list starts decaying the day you buy it. A real relationship graph does the opposite: it compounds.
Good questions.
Straight answers.
What is a warm introduction?
A warm intro is when someone the buyer already trusts puts you in front of them. The meeting is already half-sold before you open your mouth. That's why warm outreach dramatically outperforms cold, not because the pitch is better, but because the access point is.
How does Via find warm paths?
You name the target: a person, a company, or a whole list. Via works backwards from there, finding who in your orbit can get you in: a teammate, an advisor, a customer, a board member. Anyone who's a trusted ask away. You see the path and why it's strong. Then you make the ask.
Will Via spam my network?
No. Via never sends a message without your approval. It surfaces the warm path and the real reason it works, then you decide whether to ask. Via never reaches out to your contacts without you. A warm intro works because a real person chose to make it. The moment a tool starts messaging your relationships on its own, the intro stops being warm. Via finds the door. You choose to knock. Your relationships stay yours.
Do I have to keep searching, or does Via tell me?
You don't have to keep checking. Name a target any time and Via finds the path. The rest of the time Via runs in the background, watching the accounts you care about and surfacing new warm paths the moment they open: a teammate makes a new connection, a champion changes jobs, an advisor joins a board. The work happens whether or not you're looking.
How is this different from LinkedIn Sales Navigator?
LinkedIn shows you your own connections, one rep at a time. Via answers a different question: "who on our whole team can get me in front of this person?" It looks across your teammates, your advisors, and your customers, the highest-trust doors LinkedIn was never built to see. Then it hands you the shortest credible path and the real reason it works. LinkedIn is a rolodex. Via is a pathfinder.
Why has cold outreach stopped working?
Buyers are drowning in AI-personalized sequences that all sound the same. Cold email reply rates are falling year over year, and better copy, better signals, better timing haven't moved it. Meanwhile, 91% of customers say they'd give a referral, but only 11% of salespeople ask, according to Dale Carnegie research. The problem isn't the message. It's that cold contact has no trust behind it. Warm paths bypass the filter entirely.
Do I need to sync a lot of data to get started?
No. Via doesn't ask you to migrate your CRM or upload contact lists before it's useful. You can look up warm paths to a specific target from day one. The more context you bring in over time, the sharper the results get, but you get value before you've done any of that work.
What does Via plug into?
Salesforce, HubSpot, LinkedIn, Slack, Gmail, Google Calendar, Apollo, Notion, and more. You can also reach Via through our MCP server or our API: the MCP server puts Via inside the AI tools your team already uses, and the API sends warm paths straight into your own product or workflow. Either way, the intel shows up where you already work, not in a new tab you have to remember to open. Via is a layer on top of your existing stack, not a replacement for any of it.
Don't go unread.
Start warm.
Put your network to work. No credit card or data sync to get started.