Via AI is an MCP connector for Claude and ChatGPT. Start with a single prompt ("find me paths into [company domain]") and grow into full workflows that chain Via with the rest of your GTM stack.
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Ask about a person or a company and Via answers from your team's real relationships, not a contact database. Every result carries an Access summary that tells you how reachable the buyer is, and opening a person shows their Pathways: who can make the intro and the evidence that the relationship is real. That is the difference between knowing a buyer exists and knowing who can get you in.
Name a person or company and Via returns the matching buyers, each with an Access summary. Open anyone to see their Pathways: who in your network can make the intro, and the shared history that makes the ask credible.
Surface who in your team's orbit is best positioned to make the intro, not just any 1st-degree connection, but the one whose vouch actually transfers trust.
Score every account on your list so reps work the warm-first segment by hand and the rest goes to a different motion. Stop treating accounts as if they're equal when the warm-path data shows they aren't.
Drop in event attendees, an ICP export, or a saved search. Via returns the people on the list your team already has mutuals with: your starting point for warm-first outreach against a cold roster.
Via finds the path, and the rest of your stack does the work. Your assistant chains Via with the prospecting, CRM, call-recorder and messaging connectors you already use, so warm paths flow into every step instead of living in a separate tab. Each tool keeps its own job, and nothing is written to your CRM or sent to a buyer until you approve it. Below, four ways teams put it together.
Pull prospects from your prospecting tool, return the warmest path for each one, push the prioritized list back to your CRM. Warm paths baked in from the start, not bolted on after the list is already cold.
Via
Apollo
HubSpot
After every call: pull the stakeholders the buyer named (the CISO, the CEO, the CFO), find your warmest path to each, draft the right move. Slack your boss when she already knows them or email a customer champion that used to work with the target to vouch for you.
Via
Granola
Slack
Gmail
The full warm-first stack in one conversation. Five layers: target list, enrichment, warm-path intelligence, CRM, outreach. The AI assistant is the workspace where they converge.
Via
Apollo
HubSpot
Gmail
Take your existing CRM list: a Q2 territory, an open-opp slice, an AE's book. Score every account by warm-path strength up front and write the connector context back to each record so reps work the warm slice first.
Via
HubSpot
https://mcp.connectvia.ai/mcp and sign in with your Via account; the setup guide walks through each step. Connect your CRM, prospecting and messaging tools as usual to run the workflows on this page.Via MCP turns your team's extended network into a tool your AI assistant can call.