Use cases

What are you trying to get done?

Via finds the warm path your team already has into an account, names the person who can open it, and shows the evidence that they can. What that means for you depends on the job you do, so tell us in three taps and we will show you the play that fits.

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Every play

Or browse by who you are.

Via does the heavy lifting in every one of these: it reads every relationship your team already has and surfaces the openings you would otherwise miss. Open the one that fits your role to see what you get, and how it reaches you.

Account scoring

You will know which accounts your team can already get into, before anyone writes a sequence.

Take the list you were going to hand out anyway, a territory, an ICP slice, a quarterly push, and score every account by how strong your team's warm paths into it are. The warm slice goes to reps to work by hand, and the cold-only slice goes into a different motion at a different volume with different expectations. You stop spending identical effort on accounts that were never equal.

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List building

Every list you build ships with the warm paths already attached.

Instead of building a list and then asking around about who knows whom, you pull the prospects, resolve the warmest path to each one, and push the prioritized result into the CRM in a single pass. The rep opens their queue and the connector is already named. Warm-first stops being an extra step somebody has to remember and becomes the shape of the list itself.

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CRM enrichment

Warm-path context lands on the record instead of in someone's head.

Via writes back who the connector is, how they know the account, and how strong the relationship looks, so the intelligence lives where your team already works rather than in a chat window somebody has to reopen. Route on it, report on it, build views on it. Once it is a field, it behaves like every other field you already trust.

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Getting replies

You open with a name they trust instead of a subject line they have seen a hundred times.

Before you send anything, Via tells you whether someone in your team's orbit, a colleague, a customer, an advisor, an investor, already knows the person you are writing to, and what that connection actually is. A message that starts from a real relationship gets read, while the same message from a stranger gets archived in the two seconds it takes to scan a sender name.

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Active deals

The deal stops living or dying with one champion.

After a call, take the names your buyer mentioned, the security lead, the finance partner, the executive who has to sign, and find your warmest path to each of them. Some you will reach through a colleague and some through a customer who used to work alongside them. You build the second and third thread while the deal is still healthy, rather than scrambling for one the week your champion goes quiet.

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Territory planning

Your patch gets worked in the order that actually converts.

Most reps work a book alphabetically, or by revenue, or by whatever the CRM happened to sort by last. Via re-sorts it by where you already have a way in, so the accounts where your team holds a real relationship get your mornings and the rest get a lower-effort motion. Same book, same hours, a meaningfully different hit rate.

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Founder-led sales

You sell at the reach of your whole network, not just the part you can remember.

You already know an introduction is the fastest way into an account. What you do not have is a reliable way to know which introduction exists. Via looks across everyone you and your team are connected to and shows you where a real path runs into the company you are chasing, including the connections you would never have thought to check.

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Investors and advisors

The people who backed you become a channel instead of a slide.

Your investors and advisors told you they would help, and you probably ask them twice a quarter because you do not know what to ask for. Via shows you exactly which accounts on your list each of them can open, so the ask becomes specific, small, and easy to say yes to. Vague asks get vague answers, and named ones get introductions.

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Customer referrals

Your happiest customers point you at the next ten deals.

The customers who already love the product sit inside networks full of people with the same problem they had. Via finds which of them is connected to an account you are targeting, so a referral request turns into a specific and reasonable ask rather than a hopeful note about whether they know anyone who might need this. A peer vouching for you carries further than anything you could write about yourself.

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Account coverage

You see the target account list by who your team can actually reach.

Coverage usually gets measured in reps and territories. Via measures it in relationships, telling you for every account on the list whether anyone on your team has a credible way in and exactly who that is. The genuine gaps become obvious, and so do the accounts you have been treating as cold that were never cold at all.

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Team network

The relationships your team already has stop going to waste.

Every rep, every CSM, and every executive on your team carries relationships nobody else can see, and most of them never get used because nobody knows they exist. Via pools them, so when a rep needs a way into an account the answer can come from the colleague three desks over, or from the executive who worked alongside that buyer two companies ago.

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Conversion

The same team books more meetings out of the same list.

You do not need more activity. You need the activity pointed at the accounts where a warm introduction is available, because those convert at a rate cold outreach is never going to reach. Via makes the split visible, which is what turns warm-first into how the team works rather than a thing your best rep happens to do on instinct.

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Client kickoff

Every engagement opens with paths instead of a cold list.

When you take on a client you inherit a target list and very little else. Via reads the relationships their team, their customers, their advisors, and their investors already have, so the first list you hand back is sorted by who can actually be reached. The client sees the shape of the account before a single sequence goes out.

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Early proof

You get meetings on the board before the retainer gets questioned.

The hardest stretch of any engagement is the first six weeks, when nothing has landed and the client is watching closely. Working the warm slice first puts conversations on the calendar early, because a request routed through someone the buyer already trusts does not sit in a queue behind everything else. That early proof buys you the room to build the rest.

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Repeatable delivery

The same warm-first motion runs across every client you manage.

What makes an agency profitable is doing the same thing well many times over. Via gives you one step that slots into every engagement regardless of the client industry or stack: find the paths, work those first, route everything else to volume. No bespoke research project for each new account.

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Get started

The way in is already there.

Via reads the relationships your team, your customers, your advisors, and your investors already have, then shows you who can open the account you are chasing and why they can.

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